It can be easy to get in a rut with your advertising, assuming that what you are doing is the best thing you could do. Just because a marketing campaign has been bringing in good results is no guarantee that it will continue to bring in good results. As a manager or as a small business owner, you need to always be ready to adjust your marketing approach, based on results.

Of course, if you want to know the results of your current marketing approach, you first have to know how to track and judge your results. One of the best ways to get a feel for how each of your marketing approaches is working is by using your company’s website.

If you have a website for your company, you need to be able to track where your traffic comes from, using some sort of analytics system. In this way, you will be able to gain an understanding of all the places that are sending traffic your way. For instance: If the twitter or facebook you have in place for your company is bringing hardly any traffic your way, you need to adjust your approach on those pages until this changes! If you have set up ads around the internet that send people to your website, this is another thing to keep an eye on. You need to think of scrapping the ad and putting up something different the moment an ad starts to show a significant drop-off in the amount of traffic it is sending your way.

If you use commercials for your company, aim to gauge viewer reactions to your commercials by putting them on YouTube. You can even use the internet to judge the success of your radio ads; Google key words from your ad, and find what people are saying about it.

In the end, the customer is always right – and when it comes to marketing, the success of the campaign is a reflection of the customers’ opinion. You should start to pay close attention to the way in which customers are receiving your marketing campaign – and also start paying attention to the success of the campaign itself – and you will be ready to adjust and achieve optimal results.

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