If you’ve decided to sink advertising dollars into banner ads, but you’re not sure where to start, you may want to do a little research. The following guidelines will help you figure out a banner ad strategy that brings in business while cutting advertising costs: Before paying for any banner ads, you’ll need to figure out who your target audience is. Construct a buyer profile using such factors as age, income level, education level, and gender. If you don’t have the statistical information to figure this out on your own, you may want to make use of sales analytics software or a marketing expert. In any case, you’ll want to place banner ads where they will be seen by those who fit your target audience. If per chance your site sells sexy boots, you’ll need to buy banner ad space on sites frequented by young women. But if your product is a pair of modest leather pumps, you should place ads on sites frequented by professional women.

Another good use of advertising dollars is retargeting, or remarketing. Retargeting is a great way to focus your marketing efforts on guests who have already checked out your site. The retargeting service actually identifies and follows guests who visited your site, posting your banner ads on random pages the guest lands upon. You may not have snagged a sale from that guest the first time she visited your site, but you may get her to return and make a purchase if your ad crosses her line of site enough. Retargeting services can save you money because they act as a focusing tool, allowing you to pay one service to follow those who have shown interest instead of paying several sites to post your ads.

You can also get inexpensive marketing through affiliate marketing partnerships. Another smart way to use banner ads is to incent affiliate partners to build sites and place your ads on their sites. By offering monetary rewards in exchange for click-throughs (to your site), registrations (giving you valuable contact information), or purchases (of your product or service, naturally). You only have to pay when your affiliate partner’s work has actually produced results.

You can find more information about banner ads by clicking here.









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