You’ve heard marketing experts talk about branding, but aren’t really sure what that means? Have you ever been to an amazing restaurant, had a fabulous meal, been wowed by the décor and atmosphere, and then returned home to find an ad for the restaurant in your mailbox with cheesy coupons printed on dull paper? Branding is making your advertisements match your products and services so potential customers can see the quality of your product and be enticed into buying.

A good branding plan takes your best selling points and crafts them into an effective advertising campaign. All of your marketing materials–even down to your logo, colors, ads, and commercials–should reflect the tone, flavor, and experience of your business. A dull advertisement or listing does not inspire mouths to water or people to get into the car to drive to a new establishment. You have to portray what kind of experience the customer can expect–whether that be sophisticated, earthy, delicious, or decadent–and make the customer want to have that experience.

You might protest, think marketing materials are so expensive! Or maybe you think good prices or deals are enough to bring in new customers. But you’re missing out on the opportunities so many current businesses are using as they portray their products and services on interactive websites and attention-grabbing banner ads.

The current business marketing scene is focused on socia media, interactive websites, and customized ads. You can show them exactly who you are as a business provider by how you tailor your website and ads. Customers want to feel like they know suppliers, and you can grant that wish by making your marketing materials unique and interesting. People want to be wowed when they visit your website. They expect to get entertained before they make a purchase. If you brand your company, you’ll appeal to a specific slice of the internet community, thereby establishing your place.









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